Webb make such a fuss over their excellent construction that there’s a photo of the parts that make up a mower, an excellent piece of marketing, just look at the image, right, and be convinced it’s a great way to explain their mowers. Webb make a very good point that, even in the 1970’s, we were already entering the ‘throwaway’ age and that with proper care and maintenance a Webb mower (indeed any mower) should give years of service. Let’s have a browse through the brochure which is a snap-shot of 1970’s suburbia par excellence. Marketing garden machinery has come a long way over the years and the Webb brochure is a great example of utter brilliant marketing. I think their answers might be a little biased and besides their brochure is 46 years ago but do you think I could give the same advice today? Buy a Webb, you know you want to! There’s hundreds on auction sites so many have obviously lasted the test of time and bumped their way across lawns which might actually not have been suitable for a Webb cylinder mower after all – regardless of how amazingly convincing the brochure was at the time. There are so many variables regarding buying a mower that an answer would run into many pages, however Webb have the answer and to put it bluntly they simply advise that one should buy a Webb, no ifs or buts just buy a Webb, even if one doesn’t need a mower still buy a Webb. I’ve been reading a Webb lawnmower brochure from 1973, the first page headline is “How to choose the right mower for you and your lawn” which is quite fortuitous as someone recently asked that very statement via email.
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